Prep Shampoo

Step 1 of the Keep It Glossy 3-Step Ritual

The Keep It Glossy Prep Shampoo is the essential first step in AlterEgo Italy's professional 3-step glossing ritual, designed to create the perfect foundation for exceptional toning, grey blending and shine services.

Formulated to deeply cleanse the hair, it removes product build-up, excess oils and impurities while gently opening the cuticle. This prepares the hair for Step 2 – Keep It Glossy Toner, allowing the colour to penetrate evenly and develop to its full potential for beautifully balanced, predictable results.

The ritual is completed with Step 3 – Keep It Glossy Co-Wash, a unique low pH cleansing treatment that gently removes residual colour from the hair while helping to close and seal the cuticle. For optimal results, leave on for up to 5 minutes before rinsing. This final step helps lock colour molecules inside the hair, enhancing shine and promoting longer-lasting toning and colour results.

The Keep It Glossy Professional Ritual

Step 1 – Prep Shampoo

• Removes impurities, excess oils and product build-up
• Opens the cuticle to optimise colour absorption
• Creates the ideal foundation for glossing services

Step 2 – Keep It Glossy Toner

• Deposits tone with exceptional shine
• Ideal for glossing, toning and refreshing colour

Step 3 – Co-Wash

• Low pH formula gently cleanses after toning
• Helps close and seal the cuticle
• Leave on for 5 minutes for maximum results
• Locks colour into the hair for enhanced longevity, shine and colour retention

🎓 Stylist Tip:

For optimal grey blending results, shampoo twice with the Keep It Glossy Prep Shampoo to remove build-up and open the cuticle, then blow-dry the hair completely before applying your chosen Keep It Glossy shade.