Professional demi-permanent colour with exceptional shine, versatile tonal results and a complete salon system.
A New Way to Shine
Keep It Glossy is AlterEgo Italy’s professional demi-permanent colour system, created to deliver beautifully reflective tone, exceptional shine and versatile salon results while respecting the hair fibre.
Its innovative Oleogel formula helps support smooth, even colour distribution and a beautifully conditioned, high-gloss finish. Powered by ChromaBridge Technology, the system delivers luminous, natural-looking colour with reliable tonal performance.
Ideal for toning, refreshing faded colour, enhancing natural tones and blending first greys, Keep It Glossy offers stylists a flexible colour service without lightening the natural base.
Vegan formula • Ammonia-free • PPD-free • Resorcinol-free • Alcohol-free
Why Stylists Choose Keep It Glossy.
Exceptional Shine
Creates beautifully reflective, high-gloss results with a smooth, conditioned finish.
Versatile Salon Services
Ideal for toning, refreshing faded colour, enhancing natural tones and blending first greys.
Fibre-Respecting Colour
The innovative Oleogel formula supports even colour distribution while respecting the hair fibre.
Shop by Colour Family.
Shop the Offers
Intro Deal
Mini Deal
Use Clear alone for an ultra-glossy, pigment-free service, or blend it with any Keep It Glossy shade to soften tonal intensity and create personalised results.
Featured product
Complete the Keep It Glossy Professional Ritual
From preparation through to the finishing cleanse, each product plays an essential role in supporting consistent tonal results, exceptional shine and lasting colour performance.
Step 1 — Prep Shampoo
Cleanses away impurities and prepares the hair for even colour absorption
Step 2 — Keep It Glossy
Select your chosen Keep It Glossy shade for beautifully even tone and exceptional shine.
Step 3 — Co-Wash
gently cleanses after colouring while helping to seal the cuticle and enhance shine.
Ready to Master Keep It Glossy?
Visit our Education Hub to build your product knowledge, explore application techniques and discover how to create beautiful, glossy colour results with confidence.