Professional PPD-free permanent hair colour powered by Keratin Delivery System for dependable tone accuracy, 100% white hair coverage, long-lasting results and exceptional cosmetic shine.
Professional permanent colour, powered by technology
Technofruit is AlterEgo Italy’s professional permanent hair colour system, combining reliable colour performance with the Keratin Delivery System. Its PPD-free formula delivers accurate, long-lasting tones, exceptional cosmetic shine and to white hair coverage even on resistant hair, while helping to maintain the hair’s strength and condition.
Why Stylists Choose Technofruit
Keratin Delivery System
An advanced delivery system designed to support even pigment distribution, reliable colour performance and beautifully conditioned results.
Dependable Professional Results
Delivers accurate, long-lasting tones, exceptional cosmetic shine and up to 100% white hair coverage across a versatile shade portfolio.
PPD-Free Formula
Professional permanent colour formulated without PPD, providing stylists with a high-performance alternative for their salon colour services.
Expand the possibilities of Technofruit permanent colour with Colour Transformer. This professional citric-acid acidifier lowers the pH of the colour mixture, converting Technofruit into a versatile demi, tone-on-tone service. Ideal for refreshing faded lengths and ends, refining tone and toning highlights or balayage without lifting the natural base.
Featured product
Master the Technofruit Colour System
Explore professional guidance designed to help you get more from the Technofruit colour system. Discover shade selection, mixing guidance, white hair coverage, tonal control, Colour Transformer services and practical formulation support
Technofruit Professional FAQs
Is Technofruit PPD-free?
Yes. Technofruit features a professional PPD-free formula. As with all professional oxidative colour products, always follow the manufacturer’s instructions and complete the required allergy alert testing.
Does Technofruit cover white hair?
Technofruit delivers up to 100% coverage, including on resistant grey and white hair, when the correct shade selection and formulation are used. For detailed formulation advice, mixing guidelines and resistant-grey coverage techniques, visit our Education Hub.
What is the Keratin Delivery System?
The Keratin Delivery System supports effective pigment delivery throughout the hair, helping to achieve even colour, lasting tonal results and a beautifully conditioned, glossy finish
Can Technofruit be used for tone-on-tone colour?
Yes. When combined with Technofruit Colour Transformer and the recommended developer, the permanent colour mixture can be adapted into a versatile demi, tone-on-tone service without lifting the natural base.
How should AlterEgo Italy Booster be used with Technofruit?
Yes. Booster can be combined with Technofruit and most AlterEgo Italy professional colour systems to intensify or customise the tonal result. Use Booster at a maximum of 25% of the total amount of colour.
When the client has more than 20% white hair, adding an appropriate natural base shade is recommended. Mix the complete colour formula with Coactivator Cream or Coactivator Emulsion, selecting the volume according to the desired colour service.
Booster is intended for professional use. Always check the official compatibility and mixing guidance for the colour system being used.