AlterEgo Italy Blondego is a complete professional lightening and toning system created for precision, versatility and beautifully balanced blonde results.
From gentle and high-performance lighteners to freehand formulas, specialised toners and customisable blonde shades, Blondego gives colourists the tools to create everything from subtle highlights and balayage to total blonde transformations.
Developed for professional salon use, the range combines advanced lightening performance with formulas designed to respect the hair fibre while delivering clean, luminous and predictable results.
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Lighten

Professional powders, creams and clay lighteners for everything from gentle lifting and precision highlights to balayage and total blonde services.

Tone

Pure Toner, Pastel Toner and No Lift Toner provide balanced neutrals, personalised reflects and creative pastel finishes

Customise

Diamond Lift provides customisable lift and tone in a single application, helping colourists create clean, balanced and personalised blonde results.

Shop the Blondego Range

Buy 5 get 1 free on Blondego Lightener

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Blondego Balayage Clay Lightener

Blondego Balayage Clay Lightener

Blondego Balayage Clay Lightener

Blondego Pure Light Blue Powder

Blondego Pure Light Blue Powder

Blondego Pure Light Blue Powder

Blondego Ultra 9 Lightener

Blondego Ultra 9 Lightener

Blondego Ultra 9 Lightener

Blondego Gentle Protective Lightener

Blondego Gentle Protective Lightener

Blondego Gentle Protective Lightener

Blondego Pure Light Cream

Blondego Pure Light Cream

Blondego Pure Light Cream

Blondego Pure Hi-Lite Cream

Blondego Pure Hi-Lite Cream

Blondego Pure Hi-Lite Cream

Blondego Pure Toner

Blondego Pure Toner

Blondego Pure Toner

Blondego Pastel Toner

Blondego Pastel Toner

Blondego Pastel Toner


Professional Lightening for Every Technique

From gentle lifting and precision foiling to freehand balayage and high-performance blonde transformations, Blondego offers a professional lightener for every salon service.
The range includes powders, creams and clay-based formulas with different textures, lifting capabilities and tonal control, allowing colourists to select the right product for the client’s hair condition, starting level and desired result.
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Tone, Refine and Personalise

Blondego toners offer versatile tonal results across levels 8–10.
Pure Toner and Pastel Toner shades can be intermixed to create personalised results. Mix with 5 Vol. for deposit-only toning or 10 Vol. for a more intense tonal result.
No Lift Toner is perfect for refining and toning levels 9 and 10.

Why Stylists Choose Blondego

Complete System

Lighteners, toners and specialised products for creating a complete blonde service from lift to finish.

Tailored Performance

Choose from gentle, high-performance, cream, powder and clay formulas to suit different techniques and hair conditions.

Control and Creativity

Create highlights, balayage and total blonde services, then neutralise warmth or personalise the finished result with natural, pearl or pastel tones.

Frequently asked questions

Which Blondego lightener should I choose?


Choose according to the client’s hair condition, starting level, desired lift and application technique. Blondego includes gentle, high-performance, cream, powder and clay formulas for different salon services. For more guidance check out or education hub.

Can Blondego toners lift the natural base?


When mixed with 5 Vol., Blondego pure and pastel toners provide deposit-only toning without lifting the natural base. Use 10 Vol when a more intense tonal result is required. no lift toners use with 5vol only

Can Pure Toner and Pastel Toner be mixed together?

Yes. Pure Toner and Pastel Toner shades are intermixable, allowing colourists to create personalised natural, neutralising and creative tonal results.

Which levels are suitable for Blondego toners?


Blondego toners can be used across levels 8–10, depending on the selected toner, the underlying canvas and the desired result. No Lift Toner is ideal for refining and toning levels 9 and 10.

Where can I find mixing and application guidance?


Professional formulation, mixing and application guidance will be available through The Stylist Stockroom Education Hub.


Master the Blondego System


Access professional mixing guidance, product selection advice, application techniques and formulation support through The Stylist Stockroom Education Hub.

Access the Education Hub