Blondego

The Alter Ego Italy BlondEgo range is a complete professional system dedicated to blonde, white, grey, natural, coloured and pre-lightened hair.
Scientifically formulated to meet the demands of protessional colourists, the range combines high-performance lightening products with active ingredients selected for their moisturising, nourishing and brightening properties. This helps protect the cosmetic condition of the hair while delivering clean, luminous results and exceptional shine.
Featuring both the Ultra Pure and Ultra Comfort collections, BlondEgo provides versatile solutions for every lightening service, trom precision highlighting and balayage to full-head blonding and advanced colour correction.