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Premium Italian professional permanent colour, delivering rich, vibrant results and reliable grey coverage.

Premium Italian professional colour designed for beautiful, reliable results in just 10 minutes.

Premium Italian demi-permanent colour for radiant, glossy results with beautiful tone and condition.

Colors the future with liveliness and shine through temporary coloring treatments. Intermixable and extremely versatile
products that meet the needs of every
hair type.

Premium Italian professional lightening and toning essentials for clean, luminous blonde results with maximum precision.

Premium Italian professional lightening essentials designed for powerful lift with enhanced comfort and protection

Professional cream co-activator formulated to work seamlessly with Alter Ego Italy colour and lightening products for consistent, reliable results.

Professional styling and finishing products designed to shape, define and perfect every look, with solutions for volume, hold, texture, curls and smoothness.

Professional pH-transforming additive for tecnofruit shades designed to customise colour performance and create Demi permanent results and expand your service possibilities while maintaining beautiful, reliable results.

Professional haircare for the lengths, with targeted solutions for hydration, nourishment, volume and curls.

Professional scalp care designed to restore balance and address specific scalp needs while gently cleansing and caring for the hair.

Professional colour-care rituals designed to protect, enhance and maintain colour, helping preserve vibrancy, shine and beautiful tone

Echos Light Express Toning Gloss is a professional, no-lift demi-permanent toner that refreshes colour, neutralises unwanted tones and enhances shine. Available in a versatile range of blonde and brunette shades. 100ml.

Professional styling & finishing essentials designed to create volume, hold, texture, definition &smoothness for every hair type.