Co-Wash

Step 3 of the Keep It Glossy 3-Step Ritual

The Keep It Glossy Co-Wash is the essential final step in AlterEgo Italy's professional 3-step glossing ritual, designed to gently cleanse the hair after toning while sealing the cuticle for exceptional shine, colour longevity and a beautifully soft finish.

Its unique low pH formula delicately removes residual colour left after the glossing service without stripping freshly deposited pigments. As the cuticle closes, colour molecules become locked inside the hair fibre, helping to maximise shine, improve colour retention and leave the hair feeling smooth, conditioned and healthy.

Used after Step 2 – Keep It Glossy Toner, the Co-Wash completes the professional service by stabilising the colour result and enhancing the overall finish. For optimal performance, leave on for up to 5 minutes before rinsing. A conditioner can be applied afterwards if required, depending on the client's hair texture, porosity and condition.

The Keep It Glossy Professional Ritual

Step 1 – Prep Shampoo

• Deeply cleanses the hair
• Removes build-up, oils and impurities
• Prepares the cuticle for optimum colour absorption

Step 2 – Keep It Glossy Toner

• Deposits beautiful, reflective tone
• Ideal for glossing, toning and grey blending services

Step 3 – Co-Wash

• Low pH formula gently cleanses after toning
• Helps close and seal the cuticle
• Locks colour molecules inside the hair
• Enhances colour longevity and exceptional shine
• Leave on for up to 5 minutes before rinsing for optimum results

🎓 Stylist Tip:

After rinsing the toner, apply Keep It Glossy Co-Wash from roots to ends and leave on for up to 5 minutes before rinsing. Following up with a conditioner is optional and should be based on the client's hair texture, porosity and overall condition.