AlterEgo Italy Booster

AlterEgo Italy Booster is a professional colour enhancer designed to intensify, balance or neutralise tones, giving colourists greater control over creative and corrective colour results.

Its creamy, conditioning texture blends easily into compatible AlterEgo Italy colour formulas, helping to create full, intense and vivid reflects or soften unwanted tonal effects. The PPD-free, ammonia-free formula leaves the hair soft and silky with exceptional cosmetic shine, while helping to protect and prolong colour intensity.

Key Benefits

• Intensifies, balances or neutralises tonal reflects
• Supports expressive, vivid and creative colour results
• Enhances cosmetic shine and colour intensity
• Leaves the hair feeling soft and silky
• PPD-free and ammonia-free
• Creamy, conditioning texture that is easy to mix
• Delicately fragranced

Fruit Extract Complex

Formulated with apple, blueberry and pomegranate extracts to provide antioxidant, protective and hydrating actions on the hair structure.

Professional Compatibility and Use

Booster can be combined with most compatible AlterEgo Italy colour systems, including Technofruit Color, My Color, Pure Diamond Lift, Pure Toner, Pastel Toner and Pure Hi-Lite. Do not use with Fast Color 10. Keep It Glossy has its own dedicated demi-permanent shade and activator system; do not add Booster unless current official guidance specifically permits it.

Use Booster at a maximum of 25% of the total amount of colour. When white hair exceeds 20%, adding an appropriate natural base is recommended. Mix the complete formula with Coactivator Cream or Coactivator Emulsion, selecting the volume according to the desired colour service.

When combined with Pure Hi-Lite for matte or bright effects on lengths and ends, Booster may be increased to a maximum of 50% of the amount of Pure Hi-Lite. Always follow the current technical instructions for the chosen colour system. For professional use only.