Retail and Backbar

Discover professional haircare designed to support both salon services and at-home maintenance. This collection features AlterEgo Italy’s CureEgo, CromEgo and EgoLine ranges, offering targeted solutions for a wide variety of hair and scalp needs.

From hydrating, nourishing and strengthening treatments to colour protection, smoothing, curl care, volume and scalp support, each product is developed to deliver professional performance while enhancing the condition, manageability and appearance of the hair.

Ideal for salon backwash use and retail recommendation, the range allows stylists to create a complete care routine for every client, helping to maintain salon results between appointments while providing an additional retail opportunity for the business.

Available exclusively to qualified hair professionals and trade customers.
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