{"title":"STYLEGO","description":"\u003cp\u003eThe new sublime professional styling that ELEVATES, PROTECTS and INSPIRES  \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eEvery hairstylist has the ability to transform their clients’ hairstyles, bringing out their unique beauty. That lies within. \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cbr\u003eAlter Ego Italy accompanies you in this daily magic. With the new STYLEGO line, performance and protection are at the heart of every formula. Explore the endless styling\u003cbr\u003eUNLOCK possibilities with STYLEGO!\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eDownload the Stylego Brochure\u003ca href=\"https:\/\/www.thestyliststockroom.com\/pages\/the-education-hub\" title=\"The Education Hub\"\u003e HERE\u003c\/a\u003e to learn more!\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eBuy More Save More shop offers\u003ca href=\"https:\/\/www.thestyliststockroom.com\/products\/stylego-offer\"\u003e here \u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"alterego-stylego-hi-t-security-heat-protection-spray","title":"AlterEgo Italy Stylego HI-T Security Heat Protection Spray","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_20_52_PM.png?v=1785774061\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, invisible heat-protection spray for softness, shine and silky styling.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight, invisible thermo-protective spray that protects hair from heat up to 230°C when using blow dryers, straighteners and other heated tools. It leaves hair soft, luminous and silky without weighing it down. Use on damp hair before styling or on dry hair before heated tools; it can also be used as a finishing spray to enhance shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThermal protection tested up to 230°C\u003c\/li\u003e\n\u003cli\u003eHelps improve resistance to heat-related breakage\u003c\/li\u003e\n\u003cli\u003eAdds intense shine without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray from approximately 20 cm onto damp hair before styling, or onto dry hair before using straighteners. Distribute evenly, strand by strand, for uniform protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457097047,"sku":"1046398","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_17131.jpg?v=1785773632"},{"product_id":"alterego-stylego-weather-control-anti-humidity-spray","title":"AlterEgo Italy Stylego Weather Control Anti-Humidity Spray","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_20_52_PM.png?v=1785774060\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnti-humidity protective spray for frizz control and disciplined styling for up to eight hours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn anti-humidity protective spray suitable for all hair types. It helps limit frizz, smooth the ends and maintain a clean, defined hairstyle for up to eight hours, including in high-humidity conditions. Suitable for straight, wavy and curly styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-frizz action for up to 8 hours\u003c\/li\u003e\n\u003cli\u003eHelps smooth the ends\u003c\/li\u003e\n\u003cli\u003eSupports clean, defined and longer-lasting styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray evenly onto damp hair, comb through to distribute, then proceed with the desired styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457129815,"sku":"1046448","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_171658.jpg?v=1785773996"},{"product_id":"alterego-stylego-elastic-shape-fibrous-paste","title":"AlterEgo Italy Stylego Elastic Shape Fibrous Paste","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReworkable fibrous paste for natural movement, light texture and flexible definition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA versatile, fibrous and reworkable styling paste that defines the hair while maintaining light texture and natural movement without weighing it down. Use on damp hair for a compact, defined look or on dry hair for a more flexible, voluminous finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile and reworkable\u003c\/li\u003e\n\u003cli\u003eCreates natural movement and flexible definition\u003c\/li\u003e\n\u003cli\u003eDoes not weigh the hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Work the paste between the hands and apply to damp or dry hair, shaping as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457195351,"sku":"1046393","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_172419_dcfc04ec-da74-4538-95ac-92e97ddc6659.jpg?v=1785774309"},{"product_id":"alterego-stylego-clay-shape-matte-paste","title":"AlterEgo Italy Stylego Clay Shape Matte Paste","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, remodelable matte paste for natural, long-lasting and deliberately unstructured styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA soft matte styling paste for natural, long-lasting results. It is ideal for messy and less structured looks, providing excellent workable hold while remaining remodelable. It can also be used through the lengths to define soft looks on medium-length hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural matte finish\u003c\/li\u003e\n\u003cli\u003eSoft, remodelable texture\u003c\/li\u003e\n\u003cli\u003eLong-lasting workable hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Warm the paste between the hands, apply to dry hair and shape as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457260887,"sku":"1046392","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_172658.jpg?v=1785774434"},{"product_id":"alterego-stylego-primer-pre-styling-mousse","title":"AlterEgo Italy Stylego Primer Pre-Styling Mousse","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-styling mousse that adds body, texture and support while prolonging the finished style.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA pre-styling mousse designed as the base for all hairstyles. It gives body, volume and texture, helps facilitate styling and works in synergy with other styling products to prolong hold. Hair is left elastic, light and airy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrepares hair for styling\u003c\/li\u003e\n\u003cli\u003eAdds body, volume and texture\u003c\/li\u003e\n\u003cli\u003eLeaves hair elastic, light and airy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply evenly to damp hair from roots to ends, then proceed with the desired styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 175 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457293655,"sku":"1046441","price":11.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173047.jpg?v=1785774677"},{"product_id":"alterego-stylego-texture-touch-texturizing-spray","title":"AlterEgo Italy Stylego Texture Touch Texturizing Spray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMedium-hold texturizing spray for body, volume and free natural movement without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medium-hold texturizing spray that can be used before or after styling on wet or dry hair. It adds body, volume and light support for free, natural styling without stiffness. Particularly suitable for medium to fine hair and for refreshing texture on the days following the original style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds body and volume\u003c\/li\u003e\n\u003cli\u003eCreates natural movement with light hold\u003c\/li\u003e\n\u003cli\u003eSupports medium to fine hair without weighing it down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake before use and spray evenly onto damp hair from 15–20 cm away. It can also be used on dry hair for light restyling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457359191,"sku":"1046445","price":12.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173333.jpg?v=1785774827"},{"product_id":"alterego-stylego-power-fix-strong-hold-gel","title":"AlterEgo Italy Stylego Power Fix Strong Hold Gel","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluid strong-hold gel for sculpted, defined styles with a glossy, long-lasting finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA fluid strong-hold gel that sculpts and defines the hairstyle with a shiny, long-lasting finish. Applied to wet hair it creates a flatter, more defined effect; on dry hair it supports greater volume and structure.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold\u003c\/li\u003e\n\u003cli\u003eSculpted and defined styling\u003c\/li\u003e\n\u003cli\u003eShiny, long-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp or dry hair and style with the hands until the desired result is achieved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457424727,"sku":"1046442","price":8.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173449.jpg?v=1785774913"},{"product_id":"alterego-stylego-volume-cloud-volumizing-mousse","title":"AlterEgo Italy Stylego Volume Cloud Volumizing Mousse","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_41_11_PM.png?v=1785775289\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight medium-hold mousse that adds texture, body, density and defined volume.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medium-hold volumizing mousse that transforms the hair by adding texture and body for enhanced volume. The lightweight formula provides definition, movement and density without weighing the hair down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds movement and density without weight\u003c\/li\u003e\n\u003cli\u003eImproves definition and elasticity\u003c\/li\u003e\n\u003cli\u003eSuitable from roots through lengths and ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well, apply to damp hair, distribute evenly and proceed with styling. Work with a blow dryer for medium hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457523031,"sku":"1046397","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173743.jpg?v=1785775146"},{"product_id":"alterego-stylego-wave-mist-texturizing-spray","title":"AlterEgo Italy Stylego Wave Mist Texturizing Spray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_41_11_PM.png?v=1785775289\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry-effect texturizing spray for tousled volume, defined waves and structured beach styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA versatile dry-effect texturizing spray for tousled looks and defined waves. It can be used at the roots to add volume and stronger support or through the lengths to create a dry, full-bodied texture and structured beach waves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for roots and lengths\u003c\/li\u003e\n\u003cli\u003eAdds a dry, full-bodied texture\u003c\/li\u003e\n\u003cli\u003eCreates tousled volume and defined beach waves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair and style as desired. Concentrate at the roots for stronger support or through the lengths for texture and waves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457555799,"sku":"1046443","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173812.jpg?v=1785775195"},{"product_id":"alterego-stylego-volume-powder","title":"AlterEgo Italy Stylego Volume Powder","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_41_11_PM.png?v=1785775288\" alt=\"\"\u003eMattifying finishing powder that adds instant thickness, root lift, texture and shape support.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA mattifying finishing powder that instantly adds thickness, lifts the roots and helps hold the shape. Ideal for defined or slightly tousled hairstyles, amplifying the roots, setting texture and supporting undone braids.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly adds thickness and root lift\u003c\/li\u003e\n\u003cli\u003eFixes and defines the hairstyle\u003c\/li\u003e\n\u003cli\u003eProvides texture and root support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Use the spray function to mist evenly onto dry hair. Apply after styling to set the shape, amplify roots or create texture, then work with the hands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 15 g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457621335,"sku":"1046402","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173757.jpg?v=1785775239"},{"product_id":"alterego-stylego-eco-air-strong-hold-hairspray","title":"AlterEgo Italy Stylego Eco Air Strong Hold Hairspray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_46_00_PM.png?v=1785775575\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGas-free strong-hold hairspray for defined, controlled and polished styles without residue.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn eco-friendly, gas-free hairspray with strong hold for a defined and controlled finish. It dries quickly and brushes out easily without leaving residue, making it suitable for polished, long-lasting styles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGas-free strong hold\u003c\/li\u003e\n\u003cli\u003eQuick-drying and easy to brush out\u003c\/li\u003e\n\u003cli\u003eDefined finish without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair from a distance of 15–20 cm. Use to define the surface of structured styles or support natural hairstyles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 320 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457686871,"sku":"1046394","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_174413.jpg?v=1785775525"},{"product_id":"alterego-stylego-air-medium-hold-hairspray","title":"AlterEgo Italy Stylego Air Medium Hold Hairspray","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_46_00_PM.png?v=1785775575\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible medium-hold hairspray for lightweight, natural styles with movement and support.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medium-hold hairspray that provides flexible support to any hairstyle without weighing it down or leaving the hair wet. It brushes out easily and is ideal for dynamic, lightweight looks full of natural movement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible medium hold\u003c\/li\u003e\n\u003cli\u003eDoes not weigh down or wet the hair\u003c\/li\u003e\n\u003cli\u003eEasy to brush out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair from a distance of at least 20 cm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457719639,"sku":"1046399","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_airmedium.png?v=1785776360"},{"product_id":"alterego-stylego-air-volume-volumizing-hairspray","title":"AlterEgo Italy Stylego Air Volume Volumizing Hairspray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_46_00_PM.png?v=1785775575\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast-drying light volumizing hairspray for airy, full styles and lifted roots.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA fast-drying volumizing hairspray that is easy to remove. It adds body and lift at the roots while maintaining a natural effect and respecting the hair's natural texture. Suitable for structured partings and full, airy looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight hold with natural texture\u003c\/li\u003e\n\u003cli\u003eAdds body and root lift\u003c\/li\u003e\n\u003cli\u003eFast-drying and easy to remove\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair from at least 20 cm away. Apply inside sections at the roots for maximum volume, then finish with an overall mist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457785175,"sku":"1046400","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_air_volume.png?v=1785776313"},{"product_id":"alterego-stylego-wet-shape-styling-wax","title":"AlterEgo Italy Stylego Wet Shape Styling Wax","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_56_46_PM.png?v=1785776204\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent water-based styling wax for sleek definition, wet looks and maximum shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA transparent, water-based styling wax. Use on damp hair to create definition with a wet look, or on dry hair for a compact, ultra-shiny finish. It is also suitable as a finishing touch to smooth and compact the surface of straight hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates defined, shiny looks\u003c\/li\u003e\n\u003cli\u003eIdeal for sleek and wet-look effects\u003c\/li\u003e\n\u003cli\u003eAdds extreme shine and surface control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a small amount to the hands and work through the hair with the fingers until the desired style is achieved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457850711,"sku":"1046396","price":12.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_wet_shape.jpg?v=1785776178"},{"product_id":"alterego-stylego-liss-control-thermo-active-smoothing-spray","title":"AlterEgo Italy Stylego Liss Control Thermo-Active Smoothing Spray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_56_46_PM.png?v=1785776205\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeat-activated anti-frizz spray for smooth, silky and disciplined straight styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA thermo-active anti-frizz smoothing spray that prepares the hair for blow-drying or flat ironing. It creates a sleek, shiny finish while enhancing discipline and long-lasting control, including in extreme humidity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-frizz and disciplining action\u003c\/li\u003e\n\u003cli\u003eSupports sleek styling with a luminous finish\u003c\/li\u003e\n\u003cli\u003eHeat-activated for blow-drying and flat ironing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well and apply evenly to damp hair from roots to ends. Comb through, blow-dry and finish with a flat iron.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457949015,"sku":"1046446","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_liss_control.png?v=1785776427"},{"product_id":"alterego-stylego-crunchy-bounce-gel-mousse","title":"AlterEgo Italy Stylego Crunchy Bounce Gel-Mousse","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_06_08_03_PM.png?v=1785776886\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrong-hold gel-to-mousse formula for sculpted, compact and humidity-resistant curls.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gel-to-mousse styling formula that sculpts curls and waves with a defined, crunchy texture. It adds body and definition while maintaining long-lasting control, helping curls remain compact, controlled and well formed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold with defined effect\u003c\/li\u003e\n\u003cli\u003eSculpts curls and waves\u003c\/li\u003e\n\u003cli\u003eHelps curls resist humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well and distribute evenly onto damp hair. Allow to dry naturally or use a diffuser. Work through with the hands without combing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221458014551,"sku":"1046395","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_crunchy_bounce.jpg?v=1785776932"},{"product_id":"alterego-stylego-curl-amplifier-defining-cream","title":"AlterEgo Italy Stylego Curl Amplifier Defining Cream","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_06_08_03_PM.png?v=1785776886\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight curl cream that hydrates, defines and controls curls and waves with a natural soft finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight styling cream that enhances and defines the natural movement of curls and waves. It hydrates and controls without drying or weighing down the hair, leaving curls elastic, soft to the touch and naturally defined.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains a natural curl effect\u003c\/li\u003e\n\u003cli\u003eHydrating cream texture helps prevent dryness\u003c\/li\u003e\n\u003cli\u003eLeaves curls elastic, soft and controlled\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair in sections and distribute evenly before styling without combing. Add more product during drying when extra definition is required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221458047319,"sku":"1046447","price":13.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_curl_amplifer.jpg?v=1785778451"},{"product_id":"digital-product-18","title":"Stylego Social Media Pack (Free Download)","description":"\u003cp\u003eShowcase creative styling and beautiful finished looks with this ready-to-post collection of professional Stylego images and videos. Perfect for promoting styling products, sharing inspiration and highlighting your salon’s expertise while keeping your social media polished and consistent.\u003c\/p\u003e\n\u003cp\u003eSimply download, post and add your own caption or booking call to action.\u003c\/p\u003e","brand":"The Stylist Stockroom","offers":[{"title":"Default Title","offer_id":54307466543447,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/02_07_LINEA_VOLUME_v2.jpg?v=1786367804"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/collections\/26_06_STYLEGOSTORY.jpg?v=1786389932","url":"https:\/\/www.thestyliststockroom.com\/collections\/stylego.oembed","provider":"The Stylist Stockroom","version":"1.0","type":"link"}