{"title":"Retail and Backbar","description":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eDiscover professional haircare designed to support both salon services and at-home maintenance. This collection features AlterEgo Italy’s\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eCureEgo, CromEgo \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eEgoLine\u003c\/span\u003e\u003cspan\u003e ranges, offering targeted solutions for a wide variety of hair and scalp needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom hydrating, nourishing and strengthening treatments to colour protection, smoothing, curl care, volume and scalp support, each product is developed to deliver professional performance while enhancing the condition, manageability and appearance of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for salon backwash use and retail recommendation, the range allows stylists to create a complete care routine for every client, helping to maintain salon results between appointments while providing an additional retail opportunity for the business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable exclusively to qualified hair professionals and trade customers.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"alterego-stylego-hi-t-security-heat-protection-spray","title":"AlterEgo Italy Stylego HI-T Security Heat Protection Spray","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_20_52_PM.png?v=1785774061\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, invisible heat-protection spray for softness, shine and silky styling.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight, invisible thermo-protective spray that protects hair from heat up to 230°C when using blow dryers, straighteners and other heated tools. It leaves hair soft, luminous and silky without weighing it down. Use on damp hair before styling or on dry hair before heated tools; it can also be used as a finishing spray to enhance shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThermal protection tested up to 230°C\u003c\/li\u003e\n\u003cli\u003eHelps improve resistance to heat-related breakage\u003c\/li\u003e\n\u003cli\u003eAdds intense shine without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray from approximately 20 cm onto damp hair before styling, or onto dry hair before using straighteners. Distribute evenly, strand by strand, for uniform protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457097047,"sku":"1046398","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_17131.jpg?v=1785773632"},{"product_id":"alterego-stylego-weather-control-anti-humidity-spray","title":"AlterEgo Italy Stylego Weather Control Anti-Humidity Spray","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_20_52_PM.png?v=1785774060\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnti-humidity protective spray for frizz control and disciplined styling for up to eight hours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn anti-humidity protective spray suitable for all hair types. It helps limit frizz, smooth the ends and maintain a clean, defined hairstyle for up to eight hours, including in high-humidity conditions. Suitable for straight, wavy and curly styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-frizz action for up to 8 hours\u003c\/li\u003e\n\u003cli\u003eHelps smooth the ends\u003c\/li\u003e\n\u003cli\u003eSupports clean, defined and longer-lasting styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray evenly onto damp hair, comb through to distribute, then proceed with the desired styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457129815,"sku":"1046448","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_171658.jpg?v=1785773996"},{"product_id":"alterego-stylego-elastic-shape-fibrous-paste","title":"AlterEgo Italy Stylego Elastic Shape Fibrous Paste","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReworkable fibrous paste for natural movement, light texture and flexible definition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA versatile, fibrous and reworkable styling paste that defines the hair while maintaining light texture and natural movement without weighing it down. Use on damp hair for a compact, defined look or on dry hair for a more flexible, voluminous finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile and reworkable\u003c\/li\u003e\n\u003cli\u003eCreates natural movement and flexible definition\u003c\/li\u003e\n\u003cli\u003eDoes not weigh the hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Work the paste between the hands and apply to damp or dry hair, shaping as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457195351,"sku":"1046393","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_172419_dcfc04ec-da74-4538-95ac-92e97ddc6659.jpg?v=1785774309"},{"product_id":"alterego-stylego-clay-shape-matte-paste","title":"AlterEgo Italy Stylego Clay Shape Matte Paste","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoft, remodelable matte paste for natural, long-lasting and deliberately unstructured styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA soft matte styling paste for natural, long-lasting results. It is ideal for messy and less structured looks, providing excellent workable hold while remaining remodelable. It can also be used through the lengths to define soft looks on medium-length hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural matte finish\u003c\/li\u003e\n\u003cli\u003eSoft, remodelable texture\u003c\/li\u003e\n\u003cli\u003eLong-lasting workable hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Warm the paste between the hands, apply to dry hair and shape as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457260887,"sku":"1046392","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_172658.jpg?v=1785774434"},{"product_id":"alterego-stylego-primer-pre-styling-mousse","title":"AlterEgo Italy Stylego Primer Pre-Styling Mousse","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-styling mousse that adds body, texture and support while prolonging the finished style.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA pre-styling mousse designed as the base for all hairstyles. It gives body, volume and texture, helps facilitate styling and works in synergy with other styling products to prolong hold. Hair is left elastic, light and airy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrepares hair for styling\u003c\/li\u003e\n\u003cli\u003eAdds body, volume and texture\u003c\/li\u003e\n\u003cli\u003eLeaves hair elastic, light and airy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply evenly to damp hair from roots to ends, then proceed with the desired styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 175 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457293655,"sku":"1046441","price":11.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173047.jpg?v=1785774677"},{"product_id":"alterego-stylego-texture-touch-texturizing-spray","title":"AlterEgo Italy Stylego Texture Touch Texturizing Spray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMedium-hold texturizing spray for body, volume and free natural movement without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medium-hold texturizing spray that can be used before or after styling on wet or dry hair. It adds body, volume and light support for free, natural styling without stiffness. Particularly suitable for medium to fine hair and for refreshing texture on the days following the original style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds body and volume\u003c\/li\u003e\n\u003cli\u003eCreates natural movement with light hold\u003c\/li\u003e\n\u003cli\u003eSupports medium to fine hair without weighing it down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake before use and spray evenly onto damp hair from 15–20 cm away. It can also be used on dry hair for light restyling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457359191,"sku":"1046445","price":12.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173333.jpg?v=1785774827"},{"product_id":"alterego-stylego-power-fix-strong-hold-gel","title":"AlterEgo Italy Stylego Power Fix Strong Hold Gel","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_30_57_PM.png?v=1785774662\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluid strong-hold gel for sculpted, defined styles with a glossy, long-lasting finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA fluid strong-hold gel that sculpts and defines the hairstyle with a shiny, long-lasting finish. Applied to wet hair it creates a flatter, more defined effect; on dry hair it supports greater volume and structure.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold\u003c\/li\u003e\n\u003cli\u003eSculpted and defined styling\u003c\/li\u003e\n\u003cli\u003eShiny, long-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp or dry hair and style with the hands until the desired result is achieved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457424727,"sku":"1046442","price":8.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173449.jpg?v=1785774913"},{"product_id":"alterego-stylego-volume-cloud-volumizing-mousse","title":"AlterEgo Italy Stylego Volume Cloud Volumizing Mousse","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_41_11_PM.png?v=1785775289\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight medium-hold mousse that adds texture, body, density and defined volume.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medium-hold volumizing mousse that transforms the hair by adding texture and body for enhanced volume. The lightweight formula provides definition, movement and density without weighing the hair down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds movement and density without weight\u003c\/li\u003e\n\u003cli\u003eImproves definition and elasticity\u003c\/li\u003e\n\u003cli\u003eSuitable from roots through lengths and ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well, apply to damp hair, distribute evenly and proceed with styling. Work with a blow dryer for medium hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457523031,"sku":"1046397","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173743.jpg?v=1785775146"},{"product_id":"alterego-stylego-wave-mist-texturizing-spray","title":"AlterEgo Italy Stylego Wave Mist Texturizing Spray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_41_11_PM.png?v=1785775289\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDry-effect texturizing spray for tousled volume, defined waves and structured beach styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA versatile dry-effect texturizing spray for tousled looks and defined waves. It can be used at the roots to add volume and stronger support or through the lengths to create a dry, full-bodied texture and structured beach waves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for roots and lengths\u003c\/li\u003e\n\u003cli\u003eAdds a dry, full-bodied texture\u003c\/li\u003e\n\u003cli\u003eCreates tousled volume and defined beach waves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair and style as desired. Concentrate at the roots for stronger support or through the lengths for texture and waves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457555799,"sku":"1046443","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173812.jpg?v=1785775195"},{"product_id":"alterego-stylego-volume-powder","title":"AlterEgo Italy Stylego Volume Powder","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_41_11_PM.png?v=1785775288\" alt=\"\"\u003eMattifying finishing powder that adds instant thickness, root lift, texture and shape support.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA mattifying finishing powder that instantly adds thickness, lifts the roots and helps hold the shape. Ideal for defined or slightly tousled hairstyles, amplifying the roots, setting texture and supporting undone braids.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly adds thickness and root lift\u003c\/li\u003e\n\u003cli\u003eFixes and defines the hairstyle\u003c\/li\u003e\n\u003cli\u003eProvides texture and root support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Use the spray function to mist evenly onto dry hair. Apply after styling to set the shape, amplify roots or create texture, then work with the hands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 15 g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457621335,"sku":"1046402","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_173757.jpg?v=1785775239"},{"product_id":"alterego-stylego-eco-air-strong-hold-hairspray","title":"AlterEgo Italy Stylego Eco Air Strong Hold Hairspray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_46_00_PM.png?v=1785775575\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGas-free strong-hold hairspray for defined, controlled and polished styles without residue.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn eco-friendly, gas-free hairspray with strong hold for a defined and controlled finish. It dries quickly and brushes out easily without leaving residue, making it suitable for polished, long-lasting styles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGas-free strong hold\u003c\/li\u003e\n\u003cli\u003eQuick-drying and easy to brush out\u003c\/li\u003e\n\u003cli\u003eDefined finish without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair from a distance of 15–20 cm. Use to define the surface of structured styles or support natural hairstyles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 320 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457686871,"sku":"1046394","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Screenshot_3-8-2026_174413.jpg?v=1785775525"},{"product_id":"alterego-stylego-air-medium-hold-hairspray","title":"AlterEgo Italy Stylego Air Medium Hold Hairspray","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_46_00_PM.png?v=1785775575\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible medium-hold hairspray for lightweight, natural styles with movement and support.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA medium-hold hairspray that provides flexible support to any hairstyle without weighing it down or leaving the hair wet. It brushes out easily and is ideal for dynamic, lightweight looks full of natural movement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible medium hold\u003c\/li\u003e\n\u003cli\u003eDoes not weigh down or wet the hair\u003c\/li\u003e\n\u003cli\u003eEasy to brush out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair from a distance of at least 20 cm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457719639,"sku":"1046399","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_airmedium.png?v=1785776360"},{"product_id":"alterego-stylego-air-volume-volumizing-hairspray","title":"AlterEgo Italy Stylego Air Volume Volumizing Hairspray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_46_00_PM.png?v=1785775575\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast-drying light volumizing hairspray for airy, full styles and lifted roots.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA fast-drying volumizing hairspray that is easy to remove. It adds body and lift at the roots while maintaining a natural effect and respecting the hair's natural texture. Suitable for structured partings and full, airy looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight hold with natural texture\u003c\/li\u003e\n\u003cli\u003eAdds body and root lift\u003c\/li\u003e\n\u003cli\u003eFast-drying and easy to remove\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair from at least 20 cm away. Apply inside sections at the roots for maximum volume, then finish with an overall mist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457785175,"sku":"1046400","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_air_volume.png?v=1785776313"},{"product_id":"alterego-stylego-wet-shape-styling-wax","title":"AlterEgo Italy Stylego Wet Shape Styling Wax","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_56_46_PM.png?v=1785776204\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransparent water-based styling wax for sleek definition, wet looks and maximum shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA transparent, water-based styling wax. Use on damp hair to create definition with a wet look, or on dry hair for a compact, ultra-shiny finish. It is also suitable as a finishing touch to smooth and compact the surface of straight hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates defined, shiny looks\u003c\/li\u003e\n\u003cli\u003eIdeal for sleek and wet-look effects\u003c\/li\u003e\n\u003cli\u003eAdds extreme shine and surface control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a small amount to the hands and work through the hair with the fingers until the desired style is achieved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457850711,"sku":"1046396","price":12.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_wet_shape.jpg?v=1785776178"},{"product_id":"alterego-stylego-liss-control-thermo-active-smoothing-spray","title":"AlterEgo Italy Stylego Liss Control Thermo-Active Smoothing Spray","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_05_56_46_PM.png?v=1785776205\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeat-activated anti-frizz spray for smooth, silky and disciplined straight styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA thermo-active anti-frizz smoothing spray that prepares the hair for blow-drying or flat ironing. It creates a sleek, shiny finish while enhancing discipline and long-lasting control, including in extreme humidity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-frizz and disciplining action\u003c\/li\u003e\n\u003cli\u003eSupports sleek styling with a luminous finish\u003c\/li\u003e\n\u003cli\u003eHeat-activated for blow-drying and flat ironing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well and apply evenly to damp hair from roots to ends. Comb through, blow-dry and finish with a flat iron.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221457949015,"sku":"1046446","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_liss_control.png?v=1785776427"},{"product_id":"alterego-stylego-crunchy-bounce-gel-mousse","title":"AlterEgo Italy Stylego Crunchy Bounce Gel-Mousse","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_06_08_03_PM.png?v=1785776886\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrong-hold gel-to-mousse formula for sculpted, compact and humidity-resistant curls.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gel-to-mousse styling formula that sculpts curls and waves with a defined, crunchy texture. It adds body and definition while maintaining long-lasting control, helping curls remain compact, controlled and well formed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold with defined effect\u003c\/li\u003e\n\u003cli\u003eSculpts curls and waves\u003c\/li\u003e\n\u003cli\u003eHelps curls resist humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well and distribute evenly onto damp hair. Allow to dry naturally or use a diffuser. Work through with the hands without combing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221458014551,"sku":"1046395","price":11.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_crunchy_bounce.jpg?v=1785776932"},{"product_id":"alterego-stylego-curl-amplifier-defining-cream","title":"AlterEgo Italy Stylego Curl Amplifier Defining Cream","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_06_08_03_PM.png?v=1785776886\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight curl cream that hydrates, defines and controls curls and waves with a natural soft finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight styling cream that enhances and defines the natural movement of curls and waves. It hydrates and controls without drying or weighing down the hair, leaving curls elastic, soft to the touch and naturally defined.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains a natural curl effect\u003c\/li\u003e\n\u003cli\u003eHydrating cream texture helps prevent dryness\u003c\/li\u003e\n\u003cli\u003eLeaves curls elastic, soft and controlled\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair in sections and distribute evenly before styling without combing. Add more product during drying when extra definition is required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54221458047319,"sku":"1046447","price":13.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/stylego_curl_amplifer.jpg?v=1785778451"},{"product_id":"alterego-italy-scalpego-energizing-shampoo","title":"ScalpEgo Energizing Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_energizer_logo.png?v=1785781390\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to support fragile, weakened hair prone to thinning and stress- or seasonal-related hair loss, helping improve strength, body, resilience and scalp vitality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses the scalp and hair while helping restore vitality, strength and body to fragile and weakened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e TricoForce Complex with fermented oat and strengthening actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet scalp and hair, massage gently, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031257943,"sku":"1032746","price":9.3,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222031290711,"sku":"1032747","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Scalpego_energizing_shampoo.jpg?v=1788038266"},{"product_id":"alterego-italy-scalpego-energizing-lotion","title":"ScalpEgo Energizing Lotion 12x10ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_energizer_logo.png?v=1785781392\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to support fragile, weakened hair prone to thinning and stress- or seasonal-related hair loss, helping improve strength, body, resilience and scalp vitality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA targeted leave-in treatment for fine, fragile hair prone to thinning and hair loss, helping improve strength, resilience and vitality with continued use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e TricoForce Complex with fermented oat and strengthening actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to freshly shampooed hair, distribute on the scalp, massage until absorbed and do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 12x10ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222031323479,"sku":"1032748","price":25.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/vialscolour.jpg?v=1785871422"},{"product_id":"alterego-italy-scalpego-energizing-tonic","title":"ScalpEgo Energizing Tonic 100ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_energizer_logo.png?v=1785781392\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned to support fragile, weakened hair prone to thinning and stress- or seasonal-related hair loss, helping improve strength, body, resilience and scalp vitality.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA targeted leave-in scalp treatment for fragile, weakened hair requiring vitality and strengthening support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e TricoForce Complex with fermented oat and strengthening actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply directly to a clean scalp, massage until absorbed and do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222031356247,"sku":"1032749","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/energizertonic.png?v=1785872065"},{"product_id":"alterego-italy-scalpego-balancing-pre-shampoo","title":"ScalpEgo Balancing Pre-Shampoo 150ml","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_balancing_logo.png?v=1785782804\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA professional sebum-balancing regimen for oily scalps, helping regulate excess oil while restoring scalp comfort, freshness and balance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps rebalance sebum production and provide immediate comfort before cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Officinalis Balance Complex with fermented oat, medicinal herb extracts and B-group vitamins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply section by section to a dry scalp, massage for a few minutes, rinse and follow with Balancing Shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222031421783,"sku":"1032755","price":14.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/balancing_pre_treatment_colour.jpg?v=1785871095"},{"product_id":"alterego-italy-scalpego-balancing-shampoo","title":"ScalpEgo Balancing Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_balancing_logo.png?v=1785782804\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA professional sebum-balancing regimen for oily scalps, helping regulate excess oil while restoring scalp comfort, freshness and balance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCleanses oily scalp and hair while helping restore comfort, freshness and sebum balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Officinalis Balance Complex with fermented oat, medicinal herb extracts and B-group vitamins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet scalp and hair, massage, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031454551,"sku":"1032753","price":9.3,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222031487319,"sku":"1032754","price":18.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/balancing_shampoo_colour.jpg?v=1785871101"},{"product_id":"alterego-italy-scalpego-calming-pre-shampoo","title":"ScalpEgo Calming Pre-Shampoo 150ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalp_curegocalming_and_filler_logo.png?v=1785783089\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA gentle soothing regimen for sensitive and reactive scalps, created to cleanse and protect while respecting the scalp's physiological balance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProvides an immediate soothing and calming effect on sensitive or reactive scalps before cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Scalp Soothing System with fermented oat and prickly pear polysaccharides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply section by section to a dry scalp, massage gently, rinse thoroughly and follow with Calming Shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222031520087,"sku":"1032758","price":14.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/calming_pre_treament_colour.jpg?v=1785871108"},{"product_id":"alterego-italy-scalpego-calming-shampoo","title":"ScalpEgo Calming Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalp_curegocalming_and_filler_logo.png?v=1785783089\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA gentle soothing regimen for sensitive and reactive scalps, created to cleanse and protect while respecting the scalp's physiological balance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses a sensitive scalp while respecting its natural physiological balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Scalp Soothing System with fermented oat and prickly pear polysaccharides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet scalp and hair, massage gently, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031552855,"sku":"1032756","price":9.3,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222031585623,"sku":"1032757","price":18.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/balancing_shampoo_pink.jpg?v=1785871103"},{"product_id":"alterego-italy-scalpego-detox-pre-shampoo","title":"ScalpEgo Detox scrub Pre-Shampoo 150ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_balancing_logo.png?v=1785782804\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA purifying and detoxifying regimen for scalp and lengths affected by impurities, metals, limescale, pollution and cosmetic buildup.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA scalp scrub with apricot kernel and pumice powders that helps remove impurities, residue and buildup before cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e AvenaBiome Complex with fermented oat and an anti-metal chelating active.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to dry or slightly damp scalp, massage in circular motions, rinse and follow with Detox Shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222031651159,"sku":"1087271","price":14.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/detoxpreshampoocolour.png?v=1785870947"},{"product_id":"alterego-italy-scalpego-detox-shampoo","title":"ScalpEgo Detox Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/scalpego_balancing_logo.png?v=1785782804\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA purifying and detoxifying regimen for scalp and lengths affected by impurities, metals, limescale, pollution and cosmetic buildup.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelps remove impurities, metals and urban pollution residue from scalp and hair for a rebalancing detox effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e AvenaBiome Complex with fermented oat and an anti-metal chelating active.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage from scalp to ends, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe perfect pairing.\u003c\/strong\u003e\u003cbr\u003eStart with our Detox Pre-Shampoo to prepare your hair and scalp, then cleanse with the Detox Shampoo for a complete detox experience and beautifully refreshed hair.\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031683927,"sku":"1087273","price":9.3,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222031716695,"sku":"1087274","price":18.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/detox_cover_pic_shampoo.png?v=1785849643"},{"product_id":"alterego-italy-curego-silk-oil-shampoo","title":"CurEgo Silk Oil Shampoo","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_17_47_PM_bbca353d-d945-42f1-802b-b72cd1496236.png?v=1785784770\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA smoothing and disciplining ritual for frizz-prone and unruly hair, helping create softness, silkiness, shine and easier combing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich, creamy shampoo for unruly, frizz-prone hair that gently cleanses while leaving the hair soft and silky.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Oleo\u0026amp;Rice Complex with fermented rice water and an olive-oil-derived active.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage from scalp to ends, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031749463,"sku":"1032764","price":8.8,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222031782231,"sku":"1032765","price":18.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1046675_1032764_1032765_silk_oil_shampoo_ambiento.png?v=1785781802"},{"product_id":"alterego-italy-curego-silk-oil-conditioner","title":"CurEgo Silk Oil Conditioner","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_17_47_PM_bbca353d-d945-42f1-802b-b72cd1496236.png?v=1785784770\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA smoothing and disciplining ritual for frizz-prone and unruly hair, helping create softness, silkiness, shine and easier combing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intensive conditioner that smooths frizz-prone hair without weighing it down while adding shine, nourishment and hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Oleo\u0026amp;Rice Complex with fermented rice water and an olive-oil-derived active.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried mid-lengths and ends, leave for a few minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031814999,"sku":"1032766","price":10.05,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222031847767,"sku":"1032767","price":19.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1046676_1032766_1032767_silk_oil_conditioner.png?v=1785781806"},{"product_id":"alterego-italy-curego-silk-oil-treatment","title":"CurEgo Silk Oil Treatment 12x10ml","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_17_47_PM_bbca353d-d945-42f1-802b-b72cd1496236.png?v=1785784770\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA smoothing and disciplining ritual for frizz-prone and unruly hair, helping create softness, silkiness, shine and easier combing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn adaptable intensive treatment for unruly hair: use as a leave-in on medium-to-coarse or particularly dry hair, or rinse out on fine hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Oleo\u0026amp;Rice Complex with fermented rice water and an olive-oil-derived active.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply through wet mid-lengths and ends. Rinse when used on fine hair or leave in for a more intensive effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 12x10ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222031880535,"sku":"1032770","price":19.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1032770_fiale_silk_oil_ambientato.png?v=1785781721"},{"product_id":"alterego-italy-curego-silk-blend-oil","title":"CurEgo Silk Blend Oil","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_17_47_PM.png?v=1785784669\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA smoothing and disciplining ritual for frizz-prone and unruly hair, helping create softness, silkiness, shine and easier combing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rice- and olive-oil-enriched finishing oil that adds softness and shine while helping tame frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Oleo\u0026amp;Rice Complex with fermented rice water and an olive-oil-derived active.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a few drops to towel-dried hair for discipline or to dry hair for immediate shine and frizz control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"50ml","offer_id":54222031913303,"sku":"1032769","price":8.95,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":54222031946071,"sku":"1032768","price":17.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1032769_1032768_silk_blend_oil.png?v=1785781718"},{"product_id":"alterego-italy-curego-volume-shampoo","title":"CurEgo Volume Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_29_21_PM.png?v=1785785401\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA lightweight volumizing regimen for fine, thin or flat hair, designed to add airy body, root support and natural fullness without weight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses fine or limp hair while leaving it soft, light and visibly fuller.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Volume Boost Complex with fermented rice water and a functional volumizing resin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet scalp and hair, massage, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222031978839,"sku":"1032929","price":8.2,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222032011607,"sku":"1032930","price":15.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_51_02_PM.png?v=1785793879"},{"product_id":"alterego-italy-curego-volume-spray","title":"CurEgo Volume Spray 150ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_29_21_PM.png?v=1785785401\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA lightweight volumizing regimen for fine, thin or flat hair, designed to add airy body, root support and natural fullness without weight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProvides lift and support at the roots without stiffness for natural, long-lasting volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Volume Boost Complex with fermented rice water and a functional volumizing resin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Spray onto freshly shampooed, towel-dried hair, focusing on the roots, then style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222032044375,"sku":"1032931","price":9.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_01_45_PM.png?v=1785790927"},{"product_id":"alterego-italy-curego-hydraday-shampoo","title":"CurEgo Hydraday Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_29_21_PM.png?v=1785785401\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA daily hydration range that helps maintain the hair's water balance, leaving frequently washed hair soft, light and easy to comb.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses while helping maintain hydration, softness and lightness for hair washed frequently.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Vitis Vinifera \u0026amp; Oriza Complex with Malvasia vineyard sap and fermented rice water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently and rinse. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032077143,"sku":"1032759","price":8.2,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032109911,"sku":"1032760","price":15.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_43_18_PM.png?v=1785789841"},{"product_id":"alterego-italy-curego-hydraday-conditioner","title":"CurEgo Hydraday Conditioner","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_29_21_PM.png?v=1785785401\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA daily hydration range that helps maintain the hair's water balance, leaving frequently washed hair soft, light and easy to comb.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDetangles and moisturizes frequently washed hair without weighing it down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Vitis Vinifera \u0026amp; Oriza Complex with Malvasia vineyard sap and fermented rice water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried mid-lengths and ends, leave for a few minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"200ml","offer_id":54222032142679,"sku":"1032763","price":8.8,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222032175447,"sku":"1032762","price":18.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_40_35_PM.png?v=1785789751"},{"product_id":"alterego-italy-curego-hydraday-whipped-cream","title":"CurEgo Hydraday Whipped Cream","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_08_29_21_PM.png?v=1785785401\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA daily hydration range that helps maintain the hair's water balance, leaving frequently washed hair soft, light and easy to comb.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight leave-in mousse that provides hydration, softness and manageability without weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Vitis Vinifera \u0026amp; Oriza Complex with Malvasia vineyard sap and fermented rice water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well, dispense into the hands and distribute through towel-dried hair without rinsing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 75ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"200ml","offer_id":54222032240983,"sku":"1032731","price":9.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_46_57_PM.png?v=1785790066"},{"product_id":"alterego-italy-curego-nourish-shampoo","title":"CurEgo Nourish Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/curego_nourish_logo.png?v=1785786205\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn intensive nourishing range for damaged, brittle and weakened hair, helping improve softness, discipline, shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich cleansing formula for damaged, brittle and weakened hair that supports softness and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water, macadamia-derived polyglycerin active and organic chestnut phytocomplex.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently and rinse. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032273751,"sku":"1046159","price":8.2,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032306519,"sku":"1046160","price":17.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_21_16_PM.png?v=1785788621"},{"product_id":"alterego-italy-curego-nourish-conditioner","title":"CurEgo Nourish Conditioner","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/curego_nourish_logo.png?v=1785786205\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn intensive nourishing range for damaged, brittle and weakened hair, helping improve softness, discipline, shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConditions damaged and weakened hair, helping improve softness, discipline and ease of combing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water, macadamia-derived polyglycerin active and organic chestnut phytocomplex.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried mid-lengths and ends, leave for a few minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"200ml","offer_id":54222032339287,"sku":"1046091","price":8.45,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032372055,"sku":"1046092","price":18.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_25_10_PM.png?v=1785788738"},{"product_id":"alterego-italy-curego-nourish-mask","title":"CurEgo Nourish Mask","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/curego_nourish_logo.png?v=1785786205\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn intensive nourishing range for damaged, brittle and weakened hair, helping improve softness, discipline, shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intensive rich mask for damaged, dry and brittle hair that helps restore softness, shine and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water, macadamia-derived polyglycerin active and organic chestnut phytocomplex.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried lengths and ends, leave for 5–10 minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032437591,"sku":"1046094","price":10.33,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032470359,"sku":"1046095","price":19.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_29_42_PM.png?v=1785789011"},{"product_id":"alterego-italy-curego-nourish-lotion","title":"CurEgo Nourish Lotion 150ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/curego_nourish_logo.png?v=1785786205\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn intensive nourishing range for damaged, brittle and weakened hair, helping improve softness, discipline, shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA multi-benefit leave-in conditioning treatment for damaged and weakened hair that supports softness and manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water, macadamia-derived polyglycerin active and organic chestnut phytocomplex.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Distribute through towel-dried lengths and ends and do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222032535895,"sku":"1046161","price":12.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_33_22_PM.png?v=1785789262"},{"product_id":"alterego-italy-curego-filler-shampoo","title":"CurEgo Filler Shampoo","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_03_42_PM.png?v=1785787443\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA plumping and hydrating range for dull, dehydrated hair that lacks body, helping create a visibly fuller, smoother and more manageable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich shampoo that gently cleanses while helping dull, dehydrated hair feel fuller, smoother and more manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Hyalu\u0026amp;Rice Plump Blend with fermented rice water and hyaluronic acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently and rinse. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032568663,"sku":"1032847","price":8.55,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032601431,"sku":"1032848","price":15.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1032847_1032848_filler_shampoo_ambientazione.png?v=1785781728"},{"product_id":"alterego-italy-curego-filler-mask","title":"CurEgo Filler Mask","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_03_42_PM.png?v=1785787443\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA plumping and hydrating range for dull, dehydrated hair that lacks body, helping create a visibly fuller, smoother and more manageable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intensive mask that helps hydrate, smooth and give body to hair lacking fullness and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Hyalu\u0026amp;Rice Plump Blend with fermented rice water and hyaluronic acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried lengths and ends, leave for several minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032634199,"sku":"1032849","price":10.35,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032666967,"sku":"1032850","price":19.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1032849_1032850_filler_mask_ambientato.png?v=1785781739"},{"product_id":"alterego-italy-curego-filler-foam","title":"CurEgo Filler Foam 175ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_03_42_PM.png?v=1785787443\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA plumping and hydrating range for dull, dehydrated hair that lacks body, helping create a visibly fuller, smoother and more manageable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA leave-in mousse that helps add body, softness and manageability without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Hyalu\u0026amp;Rice Plump Blend with fermented rice water and hyaluronic acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well, distribute through towel-dried hair and do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 175ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222032699735,"sku":"1032852","price":10.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1032852_filler_foam_175ml.png?v=1785781756"},{"product_id":"alterego-italy-curego-filler-lotion","title":"CurEgo Filler Lotion 12x10ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_09_03_42_PM.png?v=1785787443\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA plumping and hydrating range for dull, dehydrated hair that lacks body, helping create a visibly fuller, smoother and more manageable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn intensive leave-in lotion designed to add body and manageability to dehydrated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Hyalu\u0026amp;Rice Plump Blend with fermented rice water and hyaluronic acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply through towel-dried lengths and ends and do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 12x10ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222032732503,"sku":"1032851","price":21.88,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/AEI_1032851_filler_fiale.png?v=1785781748"},{"product_id":"alterego-italy-curego-curly-shampoo","title":"CurEgo Curly Shampoo","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_18_50_PM.png?v=1785792060\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA curl-enhancing regimen that helps define curls and waves, control frizz and maintain softness, elasticity and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGently cleanses curls and waves while supporting definition, softness and frizz control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water and organic chestnut actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage gently and rinse. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032765271,"sku":"1032853","price":8.25,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222032798039,"sku":"1032854","price":15.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_44_29_PM.png?v=1785793538"},{"product_id":"alterego-italy-curego-curly-mask","title":"CurEgo Curly Mask","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_18_50_PM.png?v=1785792060\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA curl-enhancing regimen that helps define curls and waves, control frizz and maintain softness, elasticity and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich treatment that helps nourish, define and soften curls and waves while controlling frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water and organic chestnut actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried lengths and ends, leave for several minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032830807,"sku":"1032855","price":10.05,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222032863575,"sku":"1032856","price":19.55,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_42_45_PM.png?v=1785793445"},{"product_id":"alterego-italy-curego-curly-mousse","title":"CurEgo Curly Mousse 175ml","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_18_50_PM.png?v=1785792060\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA curl-enhancing regimen that helps define curls and waves, control frizz and maintain softness, elasticity and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA leave-in mousse that enhances the natural shape of curls and waves while maintaining softness and elasticity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Fermented rice water and organic chestnut actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well, distribute through damp hair and style without rinsing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 175ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"Default Title","offer_id":54222032929111,"sku":"1032857","price":11.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPTImageAug3_2026_10_48_21PM.png?v=1785793730"},{"product_id":"alterego-italy-chromego-color-care-shampoo","title":"ChromEgo Colour Care Shampoo","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_07_20_15_PM.png?v=1785790407\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA color-protection range for colored and bleached hair, designed to help preserve brilliance, vibrancy, softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCleanses colored and bleached hair while helping protect and enhance color vibrancy and brilliance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e VivaChrome Complex with Italian fruit phytocomplexes and anti-fading chelating actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to wet hair, massage from scalp to ends, rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222032961879,"sku":"1032776_001","price":8.25,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222032994647,"sku":"1032777_001","price":15.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/Alterego_Italy_Chromego_Colour_Care_Shampoo.png?v=1788023574"},{"product_id":"alterego-italy-chromego-color-care-conditioner","title":"ChromEgo Colour Care Conditioner","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_07_20_15_PM.png?v=1785790407\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA color-protection range for colored and bleached hair, designed to help preserve brilliance, vibrancy, softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight conditioner that detangles colored hair without weight while helping preserve color brilliance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e VivaChrome Complex with Italian fruit phytocomplexes and anti-fading chelating actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried lengths and ends, leave for 2–3 minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"200ml","offer_id":54222033027415,"sku":"1089019","price":8.85,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222033060183,"sku":"1032781_001","price":18.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_12_02_PM.png?v=1785791537"},{"product_id":"alterego-italy-chromego-color-care-mask","title":"ChromEgo Colour Care Mask","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_07_20_15_PM.png?v=1785790407\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA color-protection range for colored and bleached hair, designed to help preserve brilliance, vibrancy, softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich mask that smooths the cuticle and supports softness, shine and longer-lasting color brilliance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e VivaChrome Complex with Italian fruit phytocomplexes and anti-fading chelating actives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried lengths and ends, leave for 5–10 minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222033092951,"sku":"1032778_001","price":10.05,"currency_code":"GBP","in_stock":false},{"title":"950ml","offer_id":54222033125719,"sku":"1032779_001","price":19.54,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_05_57_PM.png?v=1785791259"},{"product_id":"alterego-italy-chromego-silver-maintain-shampoo","title":"ChromEgo Silver Maintain Shampoo","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_24_38_PM.png?v=1785792295\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn anti-yellow care range for natural, colored or bleached blonde, grey and white hair, helping neutralize unwanted yellow tones while supporting softness and brightness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNeutralizes unwanted yellow tones in blonde, grey, white and lightened hair while enhancing brightness and softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey technology:\u003c\/strong\u003e Silver Defense Technology with fruit phytocomplexes, nutrient boosters and selected pigments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wear gloves. Apply to wet hair, massage, leave for 1–5 minutes depending on the desired result and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional use only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"AlterEgo Italy","offers":[{"title":"300ml","offer_id":54222033158487,"sku":"1032772_001","price":8.34,"currency_code":"GBP","in_stock":true},{"title":"950ml","offer_id":54222033191255,"sku":"1032773_001","price":15.56,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/files\/ChatGPT_Image_Aug_3_2026_10_31_46_PM.png?v=1785792774"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/4659\/4391\/collections\/AE_IG_13-05_egoline_curly_still.jpg?v=1784818811","url":"https:\/\/www.thestyliststockroom.com\/collections\/retail-and-backwash-1.oembed?page=2","provider":"The Stylist Stockroom","version":"1.0","type":"link"}